Fiber it up with Calpis Fiber

by - January 27, 2018


YAY!! What an exciting day!! I'm just so happy to be invited to this event because I can't wait to see it in-person. For the first time ever, iconic Malaysian celebrities and Calpis ambassadors such as Harith Iskander (Laugh Factory Funniest Person in The World 2016), Zizan Razak (actor and comedian) and Siti Nordiana (singer) will be lifted in mid-air with helium balloons at eCurve Mutiara Damansara, making it the first ever cultured milk brand to host such an extraordinary campaign.

Calpis, Japan’s first cultured milk drink continued to excite its fans and consumers. Today, the brand pulled another unprecedented fun-filled campaign that aimed to advocate a healthier lifestyle through maintaining a good and healthy digestive system.

As part of the extraordinary feat and in an effort to spread more goodness to Malaysians, Calpis invited members of the public to be part of the uplifting experience via a social media contest. All Malaysians needed to do was to guess the number of helium balloons that it took to lift the ambassadors by watching the actual event via livestream on Facebook Live. A total of RM15,000 cash prizes were rewarded to 150 individuals by the end of the Facebook livestream!

Many Malaysians tuned in to watch the actual lifting that showcased how ‘light’ one feels upon consuming Calpis Fibre range – a key point as Calpis Fibre promotes gut-health combined with a dose of deliciousness.


Furthermore, the brand recently launched an additional one-month social media contest. Dubbed the Calpis Fibre-up Challenge, the contest spanned across both Calpis Facebook and Instagram platforms. Fans were challenged to share the goodness of Calpis Fibre with less sugar and show how ‘light’ they feel when they consume Calpis Fibre through stimulating or creative physical stunts captured in a photo. Not only did it present them with the chance to express their creativity, but they also multiplied ‘the goodness within’ Calpis by sharing the joy with their peers. The contest received a tremendous amount of creative and imaginative entries on both social media platforms. All-in-all 20 winners were selected as they presented the most fantastic gravity-defying imagery that best represented the Calpis Fibre key attributes.

Harith Iskander waving to the crowd at 5 feet off the ground
Group photo of the Calpis ambassadors and Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd before the lift-off

Cultured milk drink is made from milk fermented with lactobacilli and are generally bifidogenic. It is high in nutrients and probiotics (live bacteria and yeasts) that can help to restore the balance of good and friendly bacteria in the gut – which is incredibly beneficial for digestion and gut health. Essentially, it improves pH level within the intestinal area and helps grow good bacteria which then aids you in the digestion of food and assimilation of nutrients.

Furthermore, Calpis Fibre contains polydextrose, which is a form of dietary fibre that helps increase intestinal bifidobacteria and helps maintain a good intestinal microflora. Polydextrose is well tolerated amongst patients with irritable bowel syndrome (“IBS”) too, and has been known to alleviate IBS and constipation symptoms as well. Now we know the one way to manage our intestinal and digestive health that’s actually simple to do!

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