Julie’s Collaborates with Celebrity Chef Martin Yan

by - January 26, 2018

Pic Credits to Food Haste

Following their successful “What’s Your Love Letter?” campaign, Malaysia largest biscuits manufacturer Julie has prepared another excitement to town this Chinese New Year by inviting Chinese-American celebrity chef Martin Yan to specially design dessert recipes with Julie’s biscuits, this is to allow the public to learn more about Julie’s signature products.



Pic Credits to Food Haste
Pic Credits to Food Haste

Pic Credits to Food Haste

Last Saturday 20th January 2018, I was able to witness one of my favorite celebrity chefs live at AEON Cheras Selatan. Martin Yan is no stranger to me as I am a big fan of watching his show on Asian Food Channel, made popular by his award-winning cooking show “Yan Can Cook”, Martin Yan is also a proud author of more than 30 cookbooks. During this cooking demonstration, he made special desserts and creative menu using Julie’s Love Letters and Julie’s other biscuits. The fun and outgoing chef also presented a special “Nanta” percussion performance for the audience. It was really fun to witness the great “Yan Kungfu” in cooking.


This is a special collaboration with Julie’s, where Chef Martin Yan will be showcasing new recipes created especially for the event. The audience will also have a chance to get up close and personal with him. Purchase 2 tins of 700gram Julie’s Love Letters during the event, and you will receive a free 400gram Julie’s Love Letters Strawberry flavored and enjoy a special photo session with Chef Yan! Only limited to the 188 fans on first come first served basis.

This Martin Yan cooking demonstration is part of Julie’s “What’s Your Love Letter” campaign. To thank the public for their strong support over the years, Julie’s will travel around Malaysia to deliver their blessings to all. Julie’s “What’s Your Love Letter?” 2018 Chinese New Year Roadshow will be held from Jan 19 to 21, Jan 26 to 28, and Feb 2 to 4 respectively in Kuala Lumpur, Selangor, Penang, Perak Johor, Kedah, Pahang and Melaka.




Join us at our “What’s Your Love Letter?” 2018 Chinese New Year Roadshow at the 35 shopping malls. Purchase 2 tins 700gram Julie’s Love Letters and you can participate in our “Bring Your Blessing Home” on the spot. Bring home exciting prizes with vouchers and Julie’s merchandise (terms apply).

In addition, at 11am every Saturday (20 Jan, 27 Jan and 3 Feb) during our roadshow, the first 188 customers who purchased 2 tins 700gram Julie’s Love Letters will receive a free 400gram Julie’s Love Letters and a limited edition “Fudai” woven bag! On first come first served basis, while stocks last. For more details, please visit Julie’s Biscuits Facebook page at ww.facebook.com/JuliesBiscuits



Scribble Your Love and Win a 24k Gold Fortune Pouch Charm Bracelet

A chance to express your love to your family and loved ones! This year, Julie’s Love Letters launched the “What’s Your Love Letter?” Contest. Purchase 2 tins 700gram Julie’s Love Letters from Jan 8 to Feb 11, 2018, and write down your love message within 20 words on the Love Note. Fill in your personal details, attach the receipt from your purchase and participate by dropping your contest form inside the giant Julie’s Fudai at Julie’s promotional block or post it to Julie’s mailbox. The top 50 most touching messages will stand a chance to win a 24K Gold Fortune Pouch Charm bracelet. 10 lucky winners will be selected weekly.


Julie’s “What’s Your Love Letter?” 2018 CNY Roadshow Date & Venues

Jan 19 to Jan 21, 2018:
Aeon Cheras Selatan, Kuala Lumpur
Aeon Big Kepong, Kuala Lumpur
Giant Batu Caves, Selangor
NSK Selayang, Selangor
Pacific Alor Setar Mall, Kedah
Billion Jelapang, Perak
TF Value Mart Sg. Siput, Perak
Maslee Setia Indah, Johor Bahru, Johor
Giant Plentong, Masai, Johor
Pacific Batu Pahat, Johor

Jan 26 to Jan 28, 2018
Aeon Bukit Tinggi, Klang, Selangor
Tesco Puchong, Selangor
Mydin Subang USJ, Selangor
NSK Kuchai Lama, Kuala Lumpur
Aeon Big Wangsa Maju, Kuala Lumpur
Aeon Bandaraya, Melaka
NSK, Seremban 2, Negeri Sembilan
TF Value Mart Bt. Gajah, Perak
TF Value Mart Botani, Perak
Econsave Taman Daya, Johor
Aeon Big Sutera Mall, Johor Bahru, Johor
Billion Seberang Jaya, Pulau Pinang
Gama Supermarket, George Town, Pulau Pinang

Feb 2 to Feb 4 , 2018
Tesco Kepong, Kuala Lumpur
Aeon Metro Prima, Kepong, Kuala Lumpur
NSK Klang, Selangor
TF Value Teluk Intan, Perak
Billion Lumut, Sri Manjung, Perak
Aeon Terbau City, Johor Bahru, Johor
Tunas Manja Air Putih, Kuantan, Pahang
TF Value Mentakab, Pahang
Family Store Kipmart Bachang, Melaka
Sunshine Square, Bayan Lepas, Pulau Pinang
Sunshine Farlim, Ayer Itam, Pulau Pinang
Tesco Penang Extra, Pulau Pinang

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