MBO Cinemas and Me Books Asia Unveils A Superhero-Themed Storybook

by - August 23, 2019

Reading a good book is one of my favorite things to do in the past time, I love to lose myself in the world of book, understanding the characters and enjoy the story but kids these days aren't much of a reader but thanks to the collaboration of MBO Cinemas and Me Books Asia recently it has brought  a twist to storytelling for kids to quality bonding time between parents and their kids, parents can be a role model for them by showing them your enthusiasm for learning, exposing them to exciting thing and talk with them about it and learning about these things together.

Jamie Tiong, General Manager Sales and Marketing MBO Cinemas said: “Being the first cinema in Malaysia to have a dedicated kid-friendly hall fitted with a play area and comfortable family beds has always been meaningful to us. We aim to continuously innovate our services and this opportunity with Me Books Asia enables us to move beyond conventional concepts as a cinema. The Kecil Halls have received overwhelming responses from the public and I am thrilled to bring this unique experience to more families nationwide.”

Hao Jin, Chief Executive Officer and Co-Founder Me Books Asia said: “Together with MBO Cinemas, we're heralding for strong family values to be at the heartbeat of Malaysian families. This storybook is specially crafted for children and infused with audio in the Me Books Plus App together with professional voiceover artists for the provision of the best pronunciation and intonation for children to stimulate their imagination and speech. Through this collaboration, we hope to make this storybook complimentary to all MBO STARCLUB members in time to come. We’re thrilled to be working hand in hand with MBO Cinemas towards nurturing the next generation of storytellers.”

Profits from the sale of the first storybook titled, “Unleash The Superhero In You” will be donated to Little Yellow Flower Education Foundation benefitting underprivileged children who lack access to quality education.

This collaboration also seeks to donate more than 1,000 copies of the storybook across five state libraries in conjunction of the #MalaysiaMembaca campaign unveiled by the government in their 10-year Literacy Plan (Dekad Membaca). The libraries involved are the National Library of Malaysia along with four states libraries which are Selangor, Perak, Johor and Sarawak.

“Unleash The Superhero In You” is a story about Alison and how things are not as they appear to be.  This story reminds us that no matter who we are, we have all got something to give and make a difference. Rather than wondering about the wonderful, let an inspiring person like Alison, help to unleash the hero within us to make the world a better place.

The storybooks are available in three languages namely English, Mandarin, and Malay. To make the storytelling experience more engaging, the interactive audiobook is also available on the Me Books Plus app. International celebrity and beloved mother, Sinje Lee, along with other caring society influencers such as Sarah Tan, Racheal Kwacz, Jay Jamalina, and Kristie Chan have all come forward to lend their enchanting voices to narrate the audiobook.

The storybook is available for sale at the following locations:

MBO Cinemas
• Starling Mall: 24th & 25th August 2019

Me Books Nooks
• Sunway Citrine Hub, Sunway Iskandar, Johor
• CzipLee Bangsar, Jalan Telawi 3, Kuala Lumpur
• CzipLee Mid Valley SouthKey, Johor

Me Books Store: https://www.store.mebooks.asia/

For more information about the storybook, please visit: https://www.mebooks.asia/

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